Flight BA2012: Efficiency Savings

Here is a picture I managed to snap inside British Airways' familiar-sounding East London pop-up restaurant/art installation which resembles an aircraft cabin and sells plane food.

First impressions: The tables/table cloths are far less exciting than the cgi render suggested, and the windows are at least 75% smaller.

Which is a great shame, as one thing I've learned about setting up Plane Food Cafes around the world since 2009 is that it's all about expectation management.

I was also rather alarmed by the lack of lifejackets - BA, If you're reading this, I can lend you some of mine at a very reasonable rate.

Flight BA2012 Lands Three Years Late?

'British Airways is to launch a pop-up airline themed restaurant in Shoreditch.'

Really? That sounds like an excellent idea.

'According to BA, the three-in-one art gallery, cinema and dining lounge in East London has been exclusively designed to recreate a premium flying experience.'

I wouldn’t quite say ‘exclusively’.

'British Airways managing director of brands and customer experience, said: “We wanted to bring the flying experience to the public. This is going to be an exciting year for the capital!”'

Yes. Especially if that exciting year is 2009.

Notes:

British Airways is the official airline of the London 2012 Games.

Flight BA2012 will be located half a mile from the original 2009 site of Plane Food Cafe.

The food at Flight BA2012 will cost ten times as much as the food at the Plane Food Cafe, no doubt due to inflation.

Richard's other show in 2009 was all about Plagiarism.

If you click to enlarge the top image, you'll notice that it's actually computer generated.

Sadly Flight BA2012 is already fully booked, so, to avoid disappointment, Richard may turn up in uniform with his trolley to serve refreshments at the launch of BA Flight2012 on April 4th.

Highly Selective Review Quotes.

(Click to Enlarge)